Why SEO takes time.
Search Engine Optimization (SEO) is one of the most powerful long-term marketing strategies available to businesses today. However, it requires patience, consistent investment, and technical expertise. Whether you run a solar energy company in Douala, sell affordable solar kits in Bamenda, or offer solar panel installation services in Yaoundé, SEO can significantly increase your online visibility but only when your On-Page SEO is properly done.
Before diving deeper, it is important to understand that On-Page SEO is just one part of the SEO ecosystem. Other components include Off-Page SEO, Technical SEO, Local SEO, Content SEO, Mobile SEO, eCommerce SEO, Video SEO, International SEO, and even SEO approaches like White Hat, Black Hat, and Grey Hat.
For clarity, we will use “solar panels in Cameroon” as our primary example throughout this guide.
Why SEO Takes Time
KEY ON-PAGE SEO ELEMENTS TO CONSIDER
1. Keyphrase in Introduction
SEO begins with clarity. If your main keyphrase is “solar panels in Cameroon,” it should appear naturally in your opening paragraph. This helps Google understand your page topic immediately.
2. Keyphrase Density
Your keyphrase should appear multiple times within your content, but not excessively. Maintaining the right density requires skill, careful editing, and experience, making it one of the reasons SEO takes time and expertise.
3. Keyphrase in Subheadings
Using your keyphrase in subheadings improves both readability and search engine understanding. Examples include:
- Benefits of Solar Panels in Cameroon
- Where to Buy Affordable Solar Panels in Cameroon
Developing effective subheadings requires both research and creativity.
4. SEO Title Width
Your SEO title must stay within Google’s recommended character width (about 60 characters). Crafting a title that is short, compelling, and includes your keyphrase such as “Solar Panels in Cameroon | Affordable Installation Services” often requires expert optimization.
5. Keyphrase in SEO Title
Including your keyphrase in the SEO title is essential for ranking.
Bad: Affordable Energy Solutions
Good: Affordable Solar Panels in Cameroon | Solar Installation Experts
Creating powerful, keyword-optimized titles requires marketing and SEO insight.
6. Keyphrase Length
Choosing the right keyphrase—short or long-tail—requires proper keyword research.
- Short: “solar panels” (too broad, high competition)
- Long-tail: “affordable solar panels in Cameroon” (more targeted, easier to rank)
This research depends on paid tools and time investment.
7. Keyphrase in Meta Description
A strong meta description increases your click-through rate and should contain your keyphrase.
Example:
“Discover affordable solar panels in Cameroon with expert installation across Douala, Yaoundé, and Bamenda.”
Crafting these descriptions is a specialized copywriting skill.
8. Meta Description Length
Your meta description must stay within the recommended character limit so it isn’t cut off in search results. This fine-tuning is part of effective On-Page SEO.
9. Previously Used Keyphrase
If the same keyphrase (e.g., “solar panels in Cameroon”) is used on multiple pages, your pages may compete against each other, known as keyword cannibalization. Fixing this requires audits, rewriting, and restructuring, which increases the time required for SEO.
10. Single Title (H1 Usage)
Each page should have only one H1 tag.
Many Cameroonian businesses unknowingly use multiple H1s because of theme or template issues. Fixing this improves your site’s structure and requires technical knowledge.
11. Outbound Links
Linking to reputable sources such as energy regulators or solar research platforms, helps build authority and trust. For example, linking to credible pages on Cameroon’s renewable energy policies strengthens your content reliability.
12. Internal Links
Internal linking helps both users and search engines navigate your website.
Example: “Learn more in our guide on choosing the right solar battery.”
Strategic internal linking requires a planned site structure.
13. Competing Links
Local competitors (e.g., solar companies in Douala) and international brands also work hard to rank. Understanding their strengths, content, and backlinks requires paid SEO tools and expertise.
14. Images
High-quality images of solar products can slow down your site if not optimized. Compressing and resizing images is crucial, especially in Cameroon where many users browse with limited bandwidth. This task must be done manually for each image.
15. Keyphrase in Image Alt Attributes
Alt text helps Google interpret images.
Example:
“Solar panels installed on a residential building in Bamenda, Cameroon.”
Every image requires accurate alt text; another time-consuming but essential process.
16. Text Length
Longer, high-quality content tends to rank better. Writing detailed and helpful guides like “How to Choose Solar Panels in Cameroon” requires research, time, and expertise.
WordPress SEO: the definitive guide
Why SEO Takes Time
- Google needs time to crawl, index, and trust your updates.
- Competitors continuously improve their own SEO.
- On-Page optimization involves many steps (titles, images, links, structure).
- SEO is not a one-time project but an ongoing process.
SEO Costs Money, and Why it Takes Time
- Professional SEO tools cost hundreds of thousands of CFA annually.
- Skilled writers, developers, and strategists must be involved.
- Continuous updates, audits, and monitoring require ongoing work.
On-Page SEO Matters (Especially in Cameroon)
- More Cameroonians are researching online before buying solar products.
- Strong SEO builds trust and long-term authority.
- It helps you compete with bigger international solar brands.
- Organic traffic significantly reduces long-term marketing expenses.
SEO becomes your long-term engine for growth, attracting customers around the clock even while you sleep.
If you have a website that isn’t converting or ranking well, chances are it needs professional optimization.
👉 Contact us at Kreative Nexus and we’ll help you analyze and improve your site for better performance.