Digital Marketing

How to Create a Website (Step-by-Step Guide Using WordPress + DreamHost)

If you’ve ever wanted to build a website but didn’t know where to start, this detailed tutorial will walk you through every step — from understanding the key terms to launching your fully functional WordPress website online. In this guide, we’ll use www.kreativenexus.com as our working example to demonstrate how you can register a domain, […]

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MASS MARKETING vs TARGET MARKETING: The Case of Kocee

MASS MARKETING vs TARGET MARKETING: The Case of Kocee Mass marketing and target marketing are very important market penetration strategies. In this article, I shall analyze them in relation to the entertainment industry. The focus will be on Kocee, a Cameroonian based musician. In recent times, there’s been this feud between Nigeria and the English

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EMAIL MARKETING IN CAMEROON: WORTHY OF CONSIDERATION?

Email marketing in Cameroon, much like in various regions worldwide, has a history that can be traced back to the early days of the internet. The process of adopting email and digital communication has been slower in Cameroon when compared to more developed countries. However, over time, the practice of email marketing has been steadily

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