KN, Author at Kreative Nexus - Your Digital Pathway to Growth

MASS MARKETING vs TARGET MARKETING: The Case of Kocee

Mass marketing and target marketing are very important market penetration strategies. In this article, I shall analyze them in relation to the entertainment industry. The focus will be on Kocee, a Cameroonian based musician. In recent times, there’s been this feud between Nigeria and the English Cameroon (NW & SW) in almost every aspect. But […]

EMAIL MARKETING IN CAMEROON: WORTHY OF CONSIDERATION?

Email marketing in Cameroon, much like in various regions worldwide, has a history that can be traced back to the early days of the internet. The process of adopting email and digital communication has been slower in Cameroon when compared to more developed countries. However, over time, the practice of email marketing has been steadily

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